For years, we’ve treated internal platforms and developer tools as a necessary cost center, often patched together by an overstretched infrastructure team. But there’s a powerful shift happening: treating Developer Experience (DevEx) as a first-class product. This isn’t just about making engineers happy; it’s a strategic imperative. When your developers can ship code quickly, reliably, and with low friction, the entire business accelerates. Better DevEx means faster feature velocity, higher quality releases, and an improved ability to attract and retain top engineering talent. As product leaders, we are uniquely equipped to drive this change. We can apply our core skills—user research (with developers!), clear roadmapping, and outcome-oriented metrics—to solve deep-seated workflow problems. Instead of measuring success by the number of tickets closed, we can measure it by a reduction in deployment time or an increase in developer satisfaction. Viewing your internal platform as a product with your developers as the customers can be a game-changer for your entire product portfolio.