It seems like every week there’s a new AI tool that can write user stories, summarize user interviews, or even draft an entire PRD. The efficiency gains are undeniable, and let’s be honest, it’s tempting to offload the more tedious parts of our jobs.
But it raises a crucial question about the future of our role. If we automate the core artifacts we’re known for creating, are we just becoming highly-skilled prompt engineers?
I believe this is a pivotal moment. The true power of AI isn’t in replacing our tactical work, but in augmenting our strategic impact. By automating the ‘what,’ we free up critical bandwidth to focus on the ‘why.’ This means more time spent with customers, more time for deep market analysis, and more space for crafting a compelling vision. Our role shifts from being the primary creator of documents to being the strategic editor-in-chief, guiding AI to handle the first draft while we provide the critical context, nuance, and human insight that machines can’t replicate.
This isn’t about doing less; it’s about having a greater impact where it truly matters.
How are you personally using AI to automate the tactical so you can amplify the strategic, and what new skills have you had to develop along the way?