It feels like we’ve moved past the ‘AI is coming’ phase and are now squarely in the ‘AI is here’ era of product management. Tools for summarizing user feedback, drafting PRDs, and writing user stories are getting scarily good, handling tasks that used to eat up huge chunks of our week.
This shift is forcing a fundamental change in our roles. Where we once were the primary ‘doers’—the ones painstakingly crafting documents from scratch—we are now becoming ‘editors-in-chief.’ Our core value is no longer in the initial creation but in the critical curation, refinement, and strategic injection of context that only a human can provide. AI can generate a user story, but it can’t feel a customer’s frustration. It can summarize interview data, but it can’t connect that data to a gut feeling about the market.
This transition is exciting. It frees us from tactical overhead to focus on higher-leverage work: more time talking to customers, deeper strategic alignment with leadership, and more nuanced roadmap debates. The skills that matter most now are our uniquely human ones: empathy, critical thinking, and vision. How are you leveraging AI to move from a doer to a thinker?