Anyone else notice how the ‘blank page’ is disappearing from their workflow? Whether it’s drafting user stories, summarizing user interviews, or outlining a PRD, AI is increasingly giving us the first draft. This is leading to a fundamental shift in our role—from being the primary ‘builder’ of these assets to becoming the essential ‘curator’ or ‘editor.’
As ‘Curator’ PMs, our value isn’t in the initial creation, but in the critical refinement. We take the AI-generated 80% and add the crucial 20% of strategic context, customer empathy, and business nuance that a machine can’t grasp. Our job becomes less about rote documentation and more about applying judgment, challenging assumptions, and weaving the strategic narrative.
This shift allows us to offload cognitive overhead and focus on higher-leverage activities: talking to more customers, aligning stakeholders, and thinking deeply about strategy. Many teams are already using integrated platforms like Leera (https://leera.io) to centralize user feedback, which AI can then help synthesize, freeing up even more time for strategic work. This is more than just a productivity hack; it feels like a genuine evolution of the product management discipline.
How are you seeing this ‘builder’ to ‘editor’ shift in your own role, and what skills do you think will become most critical for PMs in an AI-assisted world?